JEEP
2022
One Earth CAse Study
Jeep ‘One Earth’ is the brand’s first-ever global sustainability platform, through which Jeep aims to re-affirm its commitment to preserving the playground we call Earth in a purpose-driven way. This case study is an overview of the success that ‘One Earth’ has (so far) generated for Jeep.
Jeep Shrieks
The things that Jeep owners find terrifying are different from other vehicle owners. We created a series of cheeky Instagram Stories/in-feed image posts that depict them. These were posted as instagram stories.
Mud Tap
A Mud Day inspired Instagram Story that gamifies the tap to advance feature, using it to make a Jeep progressively muddier.
7 Muddiest Wonders of the world
A stock image-based Instagram Story profiling the 7 Muddiest Wonders of the World, from the mineral-rich mud baths of Reykjadalur Steam Valley to the largest mud building on earth: Mali’s Djenné Mosque. These wonders will be off-the-beaten path locations only a Jeep could go.
Sustainability Checklists
A checklist for adventure enthusiasts who care about their environment. The Sustainable Adventure Checklist guides people on the cleanest, most sustainable way to experience all the wonders the world has to offer.
Jurrasic World x JEEP Gladiator
A print ad celebrating the release of Jurassic World with the Jeep Gladiator.
